Whatever your company is most known for should go right here. So, whether that’s widgets or gadgets; products or services; let’s determine that together.
Yes, mentoring & coaching & sometimes coaxing are fun!
What’s another popular item you have for sale or trade? Let’s talk about it here in glowing, memorable terms so site visitors have to have it. Let’s make them want to grab it – now!
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
Your Main Message
OK: Let’s use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage? Why YOU?
Include all the things that make your business unique and better than the competition. Do you have a patented 21-Day process for Biz-Start-Ups that results in the most lifelike flow chart? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
Again, this is should be a prospective client/customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.